Stretch goals are an unofficial way of encouraging over-funding of projects and are a common feature of game crowdfunding projects. I’ll let Kickstarter explain it: A stretch goal is a funding target set by the project creator beyond the original
Jamey Stegmaier over at Stonemaier games has been great at sharing his insight on Kickstarter, having successfully funded several games with more to come. One hot button topic would be Kickstarter Exclusives, discussed in Stonemaier’s blog here and here.
This is an old entry from 05-15-2012 originally posted on coolminiornot.com. It’s still relevant at time of writing, even with Kickstarter’s enormous growth.